CUNA Diamond Award Winner
Rebrand/New Corporate Identity
Dowagiac Federal Credit Union wanted to refresh their brand through a logo and tagline redesign while transforming their branch into a new, modern experience for their members. La Macchia Group performed a thorough Brand Analysis which influenced the design of new logo and tagline. The new look Dowagiac's logo and tagline was then infused into the interior design of the branch.
An updated twist to the teller line allows for greater visibility throughout the space and a focal point for easy way finding. A modern color palette refreshed the space that complements the new brand of Dowagiac.