Project Brief

Dowagiac Federal Credit Union

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Key Info

  • location: Dowagiac, Michigan
  • type: Credit Union
  • size: 2,000 sq. ft.

Services Provided

  • Logo + Tagline Redesign
  • Brand Touchpoint Integration
  • Programming, Architectural & Interior Design, Equipment & Furniture
  • Construction Management, Cost Estimating & Bidding
overview

Summary

CMBDC-2018-Diamond-650x274

CUNA Diamond Award Winner
Rebrand/New Corporate Identity

Dowagiac Federal Credit Union wanted to refresh their brand through a logo and tagline redesign while transforming their branch into a new, modern experience for their members. La Macchia Group performed a thorough Brand Analysis which influenced the design of new logo and tagline. The new look Dowagiac's logo and tagline was then infused into the interior design of the branch. 

dowagiac fcu logos before after.png

An updated twist to the teller line allows for greater visibility throughout the space and a focal point for easy way finding. A modern color palette refreshed the space that complements the new brand of Dowagiac. 

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Features

branch transformation

  • Custom digital wall graphics
  • Updated teller line
  • Multi-purpose central island
  • Member refreshment area

 

"La Macchia Group's team worked with our credit union's board, staff and membership to develop a new brand that better reflects the identity of the Credit Union with its members, staff, volunteers and community. The new brand was then carried into the complete remodeling of the credit union office and we couldn't be more happy with the new look of our space. Our lobby is truly an experience that our members have been delighted with and we now happily call home."
- Cathy Merrill, CEO, Dowagiac Federal Credit Union
"La Macchia Group's team worked with our credit union's board, staff and membership to develop a new brand that better reflects the identity of the Credit Union with its members, staff, volunteers and community. The new brand was then carried into the complete remodeling of the credit union office and we couldn't be more happy with the new look of our space. Our lobby is truly an experience that our members have been delighted with and we now happily call home."
- Cathy Merrill, CEO, Dowagiac Federal Credit Union