Project Brief

Illiana Financial Credit Union - Bourbonnais

Key Info

  • location: Bourbonnais, IL
  • type: Credit Union
  • size: 1,700 sq. ft.

Services Provided

  • Strategic Market Analysis
  • Rebrand + Brand Integration
  • Space Planning, Architectural & Interior Design, Equipment & Furniture
  • Construction Management, Cost Estimating & Bidding
overview

Summary

Illiana Financial’s branches are located in a wide range of geographic areas with a diverse membership group in the Chicagoland area, and its refreshed brand identity developed by La Macchia Group reflects both of those facets. Just like the credit union itself, the refreshed brand image invites you to explore, discover, and participate in the opportunities of Illiana Financial Credit Union. The fresh, contemporary design of the logo and interior design is inspired by the modern take on retail design and service that is important to today’s membership. From the bold, vibrant colors to the simplistic and memorable approach of the logomark, the branded experience of Illiana Financial stands out to create a dramatic street presence and design aesthetic. 

Logo Before:

Illiana FCU Logo.png

Logo After:

ILFCU_New-Logo.png

Related Projects

Features

Retail Inspired Design

The interior retail-inspired layout was designed to allow for ease of transactions in an open and inviting space. Branch features include a conference room for meetings or community events, a coffee bar, and video displays. Attention was paid to the incorporation of the newly developed brand throughout the interior space, visible through the colors and implemented throughout.
“When Illiana Financial decided to go through the difficult process of rebranding and adapting our credit union to meet today’s expectations of the modern financial environment, I knew we needed a partner with a strong history of financial design/build expertise. It was extremely helpful to have La Macchia Group with us every step of the way. Their intimate understanding of the financial market helped us develop a concise brand and retail experience that will lead us into the future for many years to come.”
- Jim Henmueller, President/CEO, Illiana Financial Credit Union
“When Illiana Financial decided to go through the difficult process of rebranding and adapting our credit union to meet today’s expectations of the modern financial environment, I knew we needed a partner with a strong history of financial design/build expertise. It was extremely helpful to have La Macchia Group with us every step of the way. Their intimate understanding of the financial market helped us develop a concise brand and retail experience that will lead us into the future for many years to come.”
- Jim Henmueller, President/CEO, Illiana Financial Credit Union