Project Brief

Park City Credit Union

Key Info

  • location: Merrill, Wisconsin
  • type: Credit Union
  • size: 26,500 square-feet

Services Provided



  • Brand Touchpoint Integration
  • Programming, Architectural & Interior Design, Equipment & Furniture
  • Construction Management, Cost Estimating & Bidding
  • Technology + Custom Content Integration
overview

Summary

CUNA_Award_Graphic_FINAL-02

2019 Category's Best
Brand Awareness

Park City Credit Union wanted to bring forward-thinking services and experiences, not only to their members, but to their staff and to the Merrill community. With the mission of  “helping members fulfill their dreams, while serving our communities,” Park City knew that their new headquarters would need to embody that statement.

La Macchia Group’s team accepted this challenge head-on by taking a holistic approach to the building design. By understanding the unique demographics of the Credit Union, La Macchia Group was able to produce a custom environment that is adaptable, modern, and experiential. No matter how a member would choose to interact with the Credit Union, whether it be through digital platforms or through visiting the branch, Park City would be there supporting them. Questions such as how they would move within the space, how they would interact with the brand, and how they would be influenced, educated and engaged were explored. The final result of this holistic approach was a facility ready for growth and the capabilities to achieve a dynamic user experience.

Park City also knew that the experience of their employees in the new headquarters needed to be factored into the ultimate design. That’s why spaces like the new employee gym, locker room with showers, and a break room were integrated. Positive staff experiences will translate into positive member experiences.

Additionally, Park City wanted to bring in another element that would attract the local Merrill community – a coffee shop. Park City partnered with a local coffee shop to bring additional amenities and conveniences to both the Credit Union members and coffee shop-goers. Having the coffee shop in the same building and adjacent to the retail lobby allows members to access amenities and potential new members the ability to interact with the Park City brand.

Related Projects

Features

  • Retail Environment
  • Private meeting spaces
  • Digital signage
  • Coffee Shop
  • Custom Content
  • Digital History Wall
- Beth Carr, President/CEO, Santa Cruz Community Credit Union