Year after year banks and credit unions average attrition rates of 15 percent. With that many retail banking customers and accounts leaving, the burden of acquisition is enormous, costly and inefficient. It favors big banks with big budgets.
But it doesn't have to be that way.
In our latest whitepaper, we outline a different approach - REACQUISITION - and propose a way of rethinking retention, with ways to act on it, that delivers more potential for long-term growth and loyalty.