Published: Monday, August 1st, 2022
We’ve all heard the saying: “Perception is not reality.” However, when it comes to a financial institution’s brand, how consumers perceive that brand is in fact reality. Ultimately their perception is their opinion, and if they don’t hold a high opinion of a financial brand (or an opinion at all) then they’re unlikely to do business with it.
This ideology requires brands, big and small, to work harder in order to attract, entertain, and engage with consumers of all types. Where does the ideology come from? It stems from a misconception that the word brand itself is simply the name of a company or a product. A brand is much more than that and requires a more holistic way of thinking. Let’s debunk.