---
title: "A Credit Union Rebrand Story: Dowagiac Credit Union"
description: Dowagiac Credit Union, a Michigan-based financial institution, partnered with La Macchia Group to revitalize their corporate identity and brand.
---

[Partner Stories ](https://www.lamacchiagroup.com/partner-stories)

# [A Credit Union Rebrand Story: Dowagiac Credit Union](https://www.lamacchiagroup.com/partner-stories/a-credit-union-rebrand-story-dowagiac-credit-union)

 Written by [La Macchia Group](https://www.lamacchiagroup.com/partner-stories/author/la-macchia-group) | Feb 13, 2018 8:04:00 PM

**DOWAGIAC, MICHIGAN -- ** Dowagiac Area Federal Credit Union was seeking a complete brand and identity refresh that would serve and promote the company’s aspirations for future growth. La Macchia Group, a national comprehensive consulting design-build firm, was commissioned to create the new lifestyle brand identity. They were tasked to research and find the right design solution, both in terms of the visual identity as well as the creative direction, to create a unique, sustainable financial brand to grow awareness and attract a diverse younger market while remaining true to their founding members.

### [To continue Dowagiac's story, click here](https://www.lamacchiagroup.com/casestudy-dowagiac-credit-union)

[View full post](https://www.lamacchiagroup.com/partner-stories/a-credit-union-rebrand-story-dowagiac-credit-union)

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