As of 2016, millennials have overtaken baby boomers as America’s largest living generation according to the U.S. Census Bureau. There are about 75.4 million millennials, and growing, in the U.S. and they all need a trustworthy financial institution. Many millennials are approaching a stage in their life where they are not only gaining independence, but they are learning about and considering loans and mortgages to help achieve the next big steps in their lives. Consider this: about 25% of credit union members in the first quarter of 2016 were millennials, and that number is suspected to grow substantially. Credit unions have been growing by 6.35% annually and it makes sense that millennials are a major contributing factor.
How can credit unions appeal to this generation and how can they showcase those benefits through design?