The New Year is in full swing, and we hope one of your 2019 resolutions is to think about your brand. When was the last time you refreshed – or even overhauled – your brand? It’s the right question to ask for financial institutions that want to strengthen their market position and attract and retain employees, members, and consumers. There are a variety of reasons why financial institutions need to regularly reevaluate their brand identities. Perhaps you’ve got some new competition. Your brand is a great way to differentiate yourself.