Consumers are changing how they think about banks and credit unions. In response, financial institutions must alter their approach. Will your path forward be consumer-driven or a roll of the dice?
As we look at 2024, it has never been more important for financial institutions to invest time and resources into market studies and research. Most annual plans will include key stats - growth (or reduction) in assets, new accounts, etc. - but if your analysis stops with internal reporting after more than a year of changing market dynamics, you are missing a great opportunity to both understand and, ultimately, meet the needs of your current and future consumers.