Insights & Resources

The Peak-End 'Formula' For Improving Customer Experience

Written by Nina Penson, Senior Marketing Specialist | Jan 7, 2022 7:25:31 PM

Most often, when consumers pay a visit to their local bank or credit union branch, their goal is to get in and out. Instead of settling for your branches being a pit stop, can you make them a destination? Of all your channels, branch banking has the highest potential to make an impact through a delightful customer experience, keeping them coming back for more by establishing loyalty, trust and confidence in you.

In this brief overview, we’ll show you how a simple finding from psychology can help you transform your retail banking experience.