As featured in Financial Brand, August 2021:
Unprecedented, unexpected, uncertain - the buzzwords used in 2020 to describe the pandemic are now the words many people are using to describe the costs and other challenges related to construction projects. Any type of uncertainty is often a reason for consumers – and business leaders – to take a “wait and see” approach. After 18 months of “waiting and seeing,” we’re now seeing more financial institutions coming to the table with an “ASAP” mindset and seeking quick action on branch building and other physical network investment projects. Whether you’re in the “wait and see” or the “ASAP!” camp, there are key considerations you need to make to be sure your investments are in the best interest of your business, your brand, and perhaps most importantly, your consumers.