Fintechs are on the rise - and it’s easy to feel threatened by their growth in the industry. Traditional financial institutions should be devoting resources to consider fintech’s impact on the industry and how best to identify and maximize the differentiators that set them apart. Successfully offsetting both the perceived and real threat of fintech will take significant self-reflection into the “what” and “why” of your credit union and may stretch you outside of your comfort zone - but trust me, it will be worth it.