As we enter the final stretch of 2025, financial institutions leaders are facing a difficult question: are your strategies and goals aligned to meet consumer needs in 2026? With continuously changing consumer expectations, do your branches and accommodations make the cut? To help focus, here are four consumer study-based priorities that should be kept top of mind as 2025 comes to a close.
Refreshed Branches Are No Longer Optional
Consumers are accustomed to updated, welcoming, and branded spaces that provide a sense of brand and service consistency. 64% of surveyed respondents visited a branch in the last day, week, or month. Understanding the importance of a welcoming space is key to encouraging more branch visits. A refreshed branch environment is not just aesthetically pleasing, it signals growth, trust, and relevance to consumers.
Market Shifts Require Strategy
Understanding shifts in the market and in potential markets makes a financial institution a powerful and competitive player. Preparing for 2026 means uncovering growth opportunities, underperforming branches, and new ways to increase brand visibility. 37% of surveyed respondents attributed branch locations to their financial institution choices. A market analysis helps identify where to grow and who to grow for, to ensure your financial institution is keeping up with your community.
Efficiency is Experience
Consumers are looking for fast and intuitive service, while feeling valued. When a space is designed by a team that specializes in financial institutions, layouts are designed for staff to focus on people rather than process. These efficient workflows remove the drag from a branch visit, strengthening consumer loyalty. 65% of surveyed respondents are only willing to wait at a branch 5-10 minutes before being helped.
Consistency Builds Trust
In a world where consumers interact with your brand across multiple channels, online, mobile, and in-branch, consistency is non-negotiable. Every touchpoint should reinforce the same values, voice, and visual identity. Branches remain the most tangible expression of your brand. When physical spaces, digital platforms, and marketing all align seamlessly, members experience the confidence and trust that drive loyalty.
The remainder of 2025 isn’t just about finishing the year strong, it’s about setting the foundation for a successful 2026 and beyond. Consumer expectations are rising, competition is increasing, and the role of the branch is evolving. Leaders who take this time to realign their strategy, refresh their spaces, and ensure brand consistency will enter the new year with clarity and momentum. The opportunity is clear: future-ready institutions are acting now. They’re investing in adaptable spaces, market-driven strategies, and brand experiences that resonate with today’s consumers while anticipating tomorrow’s needs. Learn more about how La Macchia Group can help plan for the future.