The Power of Placement: How Branding Transforms Branches

In 2025, financial institution branches are more than a place to deposit checks or open accounts, they are the physical expression of your brand, values, and mission. Within the first steps into a branch, consumers should understand who your financial institution is, what you stand for, and how they are valued. From paint colors and vinyl wall coverings to signage and technology, a consumer should feel connected to your institution right away. At La Macchia Group, we believe integrated branding is a key aspect to our under-one-roof approach to elevating branches. When a brand identity is seamlessly integrated into a branch, the result is a space that resonates with staff and consumers and allows for a stronger presence in the market.

Texas Plains Federal Credit Union

Hyper-focused on the Lone Star state culture, Texas Plains Federal Credit Union's new branch showcases local landmarks, the deep rooted cattle industry, and everything Amarillo. The interior is a brightly branded and welcoming space, reinforcing this credit union's values and mission. Wall and window decals and curated artwork pay homage to many western themes that are important to not only Texas Plain's brand, but the community they serve.

Buckeye State Bank

In Buckeye State Bank's new space, the wall decals feature elements like the leaves, flowers, and even the seeds of the Ohio Buckeye tree symbol, a representation of their roots, playing a central role in unifying the space with the region’s heritage. With community aspects like the "Tri-Village" signage and the bank's bold red integrated in the space, visitors feel welcomed in a trusting way.

OUCU Financial

OUCU Financial welcomes visitors with their calming shades of blue and natural wood tones found throughout the branch. An accent wall features a vinyl decal with design elements that mimic the curves of OUCU Financial's logo. Pieces of the brand are found strategically placed throughout the branch, like the signage above the conference room, and their values, "Where you belong" tucked into the refreshment bar.

Union County Savings Bank

Union County Savings Bank's brand colors can be found woven throughout the space from carpeting to accent walls. Their logo can be found placed strategically on the office glass, walls, and on digital signage, reinforcing their brand. A curved wall was added to the lobby area, mirroring their logo's curve, while also helping to integrate technology into the space. If a customer happens to look up while taking advantage of the comfortable lounge, they may notice the ceiling tiles not only mimicking aspects of UCSB's logo, but directing visitors right to the teller area.

Branches are now more than a location, they're an opportunity to showcase your financial institution's impact, values and identity. By working with a company like La Macchia Group, an environment that goes beyond function becomes attainable. Learn more about how we seamlessly integrate brand into spaces.