Blackhawk Community Credit Union was the largest financial institution in Janesville, Wisconsin and was suffering from many years of deferred maintenance on its largest branch. In addition to improving the building conditions, the credit union needed to address how to provide services in several areas of town separated by both natural and manmade barriers.
La Macchia Group worked with Blackhawk to successfully identify several markets as well as complete negotiations, evaluations, projections and market capture within these areas.
La Macchia Group identified a unique site opportunity in Deerfield, a Steak & Shake restaurant. They were able to clandestinely acquire the property and receive the necessary zoning approvals. The building was approved and in less than four months the restaurant was converted into a full service branch. This location alleviated some of the pressure from the Milwaukee Street branch which had to maintain operations for 14-months due to a complete tear-down and re-building project. (The back lobby and drive-up areas were maintained to service members at the Milwaukee Street location throughout the duration of the project.)
See Blackhawk Community Credit Union – Milwaukee Street for more details.
La Macchia Group created a brand identity for both facilities that will be continued in future branches. Both sites are exceeding all projections.