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POSITIONING AND VISUALIZING

BRANDS THAT DRIVE BUSINESS 

Your voice, your mission, your impression on your consumers and community: this is the essence of your brand. 

From stand-alone projects or part of the design/build process, we work with you to define or strengthen your brand and strategize how to communicate it clearly and consistently at every consumer touchpoint. Your brand is more than your name or your logo, we help you make a clear statement about who you are and create an engaging consumer experience to convey it.

BRAND ANALYSIS & STRATEGY

What makes up your Brand DNA?  Using socioeconomic data, interview findings and survey data, we connect your target demographic to your brand. By digging deeper into your financial institution's consumers, we can identify the emotional and experiential connector that nurtures and grows their loyalty.

Your Brand DNA is the cornerstone of your brand strategy.

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Branding THROUGH DESIGN BUILD

By incorporating your brand elements such as logo, color scheme, typography, and imagery into the design of physical spaces and architecture, financial institutions can evoke a strong brand sentiment. These consistent design elements validate your brand in your customer's mind, becoming unmistakenly identifiable even before your logo or signage is seen. When you infuse these elements into physical environments, you associate your values within your aesthetics and immerse your consumer in all the great things that make your brand unique.

BRAND IDENTITY & DESIGN

From naming and logo design to tagline development and establishing brand positioning, our team provides you a complete Brand ToolKit to consistently and effectively integrate your brand into your physical facilities and all channels. La Macchia Group supports your brand evolution from the start with research, positioning, and visualization, giving you the tools for a successful launch.
 
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BRAND PERCEPTION IS REALITY

We’ve all heard the saying: “Perception is not reality.” However, when it comes to a financial institution’s brand, how consumers perceive that brand is in fact reality. Ultimately their perception is their opinion, and if they don’t hold a high opinion of a financial brand (or an opinion at all) then they’re unlikely to do business with it.

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LET US KNOW HOW WE CAN HELP YOU

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