What makes up your Brand DNA? Using socioeconomic data, interview findings and survey data, we connect your brand to your target demographic. By digging deeper into your financial institution's consumers, we can identify the emotional and experiential connector that nurtures and grows their loyalty.
By incorporating your brand elements such as logo, color scheme, typography, imagery, and core values into the design of physical spaces and architecture, financial institutions can evoke a strong brand sentiment.
These consistent design elements validate your brand in your customer's mind, becoming unmistakably identifiable even before your logo or signage is seen. When you infuse these elements into physical environments, you associate your values within your aesthetics and immerse your consumers in all the great things that make your brand unique.
From naming and logo design to tagline development and establishing brand positioning, our team provides you a complete Brand ToolKit to consistently and effectively integrate your brand into your physical facilities and all channels.
La Macchia Group supports your brand evolution from the start with research, positioning, and visualization, giving you the tools for a successful launch.
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We’ve all heard the saying: “Perception is not reality.” However, when it comes to a financial institution’s brand, how consumers perceive that brand is in fact reality. Ultimately their perception is their opinion, and if they don’t hold a high opinion of a financial brand (or an opinion at all) then they’re unlikely to do business with it.
