Community Credit Union engaged La Macchia Group to complete an interior remodel/rebrand across its entire branch network. Totaling 27,000-square-feet, the live remodel project took place while each location remained open to fully serve Credit Union members. The majority of the work focused on each lobby area with goals of decreasing perceived dwell time, increasing member/MSR interaction, supporting Community Credit Union’s sales culture and creating consistency between branches.
Existing traditional teller lines were removed and replaced with pods. Bright, bold accent colors used throughout the interior were inspired by a new logo roll-out. Lounge furniture in the offices was added to compliment the Credit Union’s new tagline: relax. we’re here. A merchandise unit at each branch, serving coffee and water, draws members to an iPad station and marketing pieces. In addition to the interior remodel work, the existing, dated shade of burgundy on the exterior of each building was repainted with a brand-consistent dark bronze to warm up the other existing exterior materials.
The recent remodeling project of Community Credit Union’s four locations is another testament to your firm’s expertise in the industry. From design to execution, four facilities were simultaneously transformed into consistently branded, fresh looking retail spaces. The design team’s knowledge of consumer preferences and ability to bring these elements into four unique facilities to create an up-to-date retail look and feel is exceptional...Thank you for your dedication to our industry and drive to accomplish great results.
- CHRIS BUTLER, CEO, COMMUNITY CREDIT UNION