"How can we show our members we value them? That we care about their financial health and well-being?"
Paul Gentile, the current President of Merck Employees Federal Credit Union turned to La Macchia Group for the answers. What started out as a refresh of the lobby space and the installation of new private offices evolved into a full office renovation and relocation, moving the Merck Employees Federal Credit Union’s operations team from a previous location to this one.
La Macchia Group helped address certain challenges and potential threats that could impact this east coast credit union in the future. With the financial industry rapidly changing and new demands becoming the reality of business leaders, Merck Employees FCU decided it was time to expand itself and capture new wallets. These goals suddenly turned into a reacquisition strategy for the credit union in order to retain its members, and a refreshed, highly operative facility would help drive that.
Today, offering a plethora of new products and services is simply not enough to fully support a reacquisition game plan – and Merck Employees FCU recognizes that. Their team asked La Macchia Group to amplify its brand throughout the space to increase member engagement and awareness. This was done by creating brand touchpoints throughout numerous angles of the facility that wouldn’t go unnoticed. To top things off, historical images complimented by the credit union’s brand colors and mission statement were creatively used to establish a deep and rich meaning of the credit union’s history.
Although this branch footprint is small, Merck Employees Federal Credit Union has a mighty presence in its region. It proudly serves approximately 26,000 members and will continue its legacy of being one of the largest credit unions in the country.