WHY BRANDING (AND THE PERCEPTION OF YOUR BRAND) MATTERS
Your brand is how your company is perceived by those who experience it. Different factors impact a brand and the perception of it. Some you can control, some you can only influence.
3 FACTORS THAT IMPACT YOUR BRAND PERCEPTION
What you'll learn:
The three critical factors that impact a brand's perception and what the outcome of it is.
The importance of branding in a competitive ecosystem and how to tie these factors in successfully.
"Brand" is more than a logo or a product. You will see that from the factors we've identified.
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