Affinity FCU

Increased accessibility: Micro branches can be situated in underserved areas where traditional banks may not have a presence. This allows the credit union to reach a wider pool of potential members and serve the community's financial needs.

Lower operational costs: Micro branches are typically smaller in size and require fewer staff members compared to traditional branches. This helps in reducing operational expenses, making it a cost-effective option for expanding the credit union's footprint.

Enhanced member engagement: Micro branches can provide a more personalized and localized experience to members. With smaller member bases, staff at micro branches can build stronger relationships with members, understand their unique needs, and offer tailored financial solutions.

Technology integration: Micro branches can leverage technology to offer self-service options and streamline processes, such as online account opening, loan applications, and mobile banking. This allows credit unions to provide convenient services while minimizing the physical space required for branch operations.

Flexibility and scalability: The hub and spoke model with micro branches offers flexibility in scaling up or down operations based on the needs of a particular location. It allows credit unions to experiment with new markets without significant financial risks.

Community involvement: Establishing micro branches demonstrates a commitment to community development and economic empowerment. It can contribute to financial education initiatives, sponsor local events, and support local businesses, fostering a positive image and building trust among potential members.

Competition with traditional banks: Micro branches can help credit unions compete with traditional banks by extending their reach and providing personalized services. This can attract potential members who may prefer the community-oriented approach offered by credit unions.

MICRO BRANCHES: LESS MEANS MORE

When positioned and designed appropriately, a micro branch can effectively build your brand and expose potential new consumers to your business. While this building type is full-service, the delivery model is uniquely different than that of a traditional branch. The purpose is to provide amenities in a smaller footprint with reduced staff and an emphasis on high-tech interactions. For example, Interactive Teller Machines (ITMs) allow consumers to transact business with tellers via video, accomplishing pretty much anything that can be done with an in-person teller.

ALLIANCE CATHOLIC CU

Shelby, MI - 1,476 Sq Ft

Alliance Catholic Credit Union partnered with La Macchia Group to expand into a new market, and to design and remodel a retail space that would support their vision.

Through La Macchia Group’s Strategic Market Analysis, it was recommended that Alliance Catholic enter the Shelby, Michigan marketplace as it had several parishes who were already members, making it ideal for their core SEG group. A retail storefront location was found to be the ideal branch size recommend for Alliance Catholic.

Because there was limited floor space within the storefront, La Macchia Group implemented large glass partitions and large windows, to allow an abundance of natural light which makes the room feel much larger. Environmental branding elements were implemented through the use of bright colors and finishes that complemented the Alliance Catholic Brand.

COASTAL CREDIT UNION

Carrboro, NC - 1,402 Sq Ft

Coastal Credit Union partnered with La Macchia Group to help them identify a new location to expand their footprint, increase membership and introduce a new market to its branded, immersive financial experience. Through a market study, La Macchia Group was able to identify a storefront location in Carrboro to expand the Coastal CU market into the nearby University of North Carolina campus.

The overall footprint is approximately 1,400 square feet with 1,150 square feet dedicated to the lobby. This branch features two Interactive Teller Machines (ITM), two multi-purpose rooms, a coffee bar, greeter station and ample marketing displays.

TOWN BANK

Milwaukee, WI - 754 Sq Ft

Town Bank had a unique opportunity to expand their market and increase their customer base by partnering with Marquette University. The Town Bank team brought in experts from La Macchia Group and with a well-rounded partnership, were able to meet customers where they live, work and go to school all in one place.

Since the overall footprint of this branch is less than 800 square feet, La Macchia Group’s design team decided to use light modern finishes and bright field colors with darker casework accents to ground the space. This branch also features large monitors that can display marketing material, as well as project the Marquette games for entertainment purposes. An exterior ATM was also installed with easy accessibility in mind, considering this locations' high visibility with customers always on the go.

Digital solutions are a great way to distinguish your branches, using state-of-the-art technology to enhance member engagement, boost retention and gain new members. Vivalociti can unite your data, digital strategy and physical environment, creating a unique and powerful member (and employee) experience that can learn and grow with you!

We cover everything from digital signage to touchscreen programming and ongoing member interaction analytics. These include, but are not limited to: touchscreen check-in, transparent LED display, digital signage displays, custom environmental branding room schedulers, video walls, digital signage display, iPads, distributed audio, conference room enhancements, in-table touch screen with custom programming, video menu boards, children's touchscreen with custom games, and more. In order to provide the best recommendations possible, Vivalociti recommends an initial assessment engagement to review your member profile, physical environments, current capabilities and desired results. From that initial assessment, we will provide a deployment recommendation that covers equipment, installation, support and content creation service.

David Welsh - Vice President of Business Development - Biz Dev _ Client Solutions-1

David Welsh

Vice President of Business Development

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Kim Jankowski_Client Solutions Director-1

Kim Jankowski

Client Solutions Director

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