La Macchia Group performed a study to determine the optimal location for Lenco Credit Union, which would ultimately maximize its position in its primary market. An opportunity that offered a retail location in Adrian's prime retail corridor was uncovered. This new location, along with the existing branch, helped to increase the Credit Union’s market coverage in Adrian, MI, while keeping the retail draw of the Credit Union's existing local main office intact.
The dramatic entrance of this new 3,330-square-foot single story branch certainly sets the tone for what abounds inside the building. A bold roof line is paired with multi-colored metal accents on the exterior that tie into their newly created Brand Standards.
Logo before + after:
Soft golden yellows and blues used for wall and floor finishes highlight lifestyle imagery and branded elements throughout. The warm amber gold of the Lenco logo sunburst was utilized on the fascia of the building, which wraps the building and creates brand recognition from the street. Custom one-way vision vinyl was applied to the glass wall of the community room to create a feature wall highlighting the brand, while the practical nature of the material limits viewing into the room. The branded items found in this branch were designed to be easily implemented into Lenco’s existing branch/admin center as well as future branches.
La Macchia Group guided us through all stages of building our first branch office. They helped us determine if a branch was feasible, where it should be located, and helped us market it with a new logo and other great branding ideas. The building design stands out on a very busy road and has been instrumental in increasing membership, assets, and loans.
- BEN NEAL, PRESIDENT/CEO, LENCO CREDIT UNION