Starting a New Chapter in the Central City, Now Simplicity Credit Union History

by La Macchia Group

MARSHFIELD, WI- June marked an exciting start of a new chapter in the once Central City Credit Union history, now rebranded as Simplicity Credit Union as of June 1, 2016. Simplicity Credit Union held a ribbon cutting ceremony June 8 announcing their newly remodeled branch featuring their new brand. The following day, June 9, Simplicity held a groundbreaking ceremony for the remodel/new addition of their Stevens Point facility and remodel of their Plover branch, thus continuing their momentum of rebranding their branches.

Simplicity Credit Union reached out to La Macchia Group to help them infuse their new brand into their exisiting spaces and to provide a more efficient layout for their retail delivery. Queuing was an important element during the design phase, which La Macchia Group addressed by using strategically placed flooring materials and the installation of marketing kiosks to lead members down appropriate paths. To emphasize their new brand and modern, fresh look, the traditional teller line was eliminated and replaced by teller pods which allow for a more efficient and personalized experience for the member. The upcoming projects in Stevens Point and Plover will reflect the new brand in the space design and environment.

Staying true to their Wisconsin roots, Simplicity Credit Union held an outdoor cookout for their guests which included brats, sauerkraut, and a Wisconsin favorite - cheese curds. Members from their Board of Directors, members of the Chamber of Commerce, staff and Simplicity CU members all attended the event making the turnout a great success and celebration. Guests had the opportunity to get a first hand look at the renovation before the official opening of the facility.