As our third project with Ardent Credit Union, La Macchia Group was thrilled to continue this partnership. After implementing their new name, logo, and brand, Ardent CU has worked diligently to ensure consistency across their branches, and this effort is very apparent in their Wayne, PA branch along with their other locations. As you'll see throughout this build, Ardent CU does not settle for average, after all-- Grit Makes Great.
The open floor plan provides members with an inviting atmosphere, while still giving privacy when needed with the use of the glass walled offices. The large windows and atrium style vestibule gives the space a bright and airy feel, in contrast to the eye catching deep purple throughout the building. The vivid yellow from their brand was included in a stripe around the walls of the lobby, to capture the attention of their members, almost giving them a guide through the space.
The encouraging culture that Ardent CU exhibits can be observed throughout the space by the branded wall graphics; paying homage to their hardworking reputation.
La Macchia Group and Vivalociti integrated multiple digital displays throughout the build, giving Ardent Credit Union the opportunity to show community involvement and marketing efforts. These digital displays are placed with intention through the space, ensuring engagement with members at the most impactful times during their visits.