Empower Credit Union’s primary SEG is WE Energies, the local Southeastern Wisconsin utility. After years at their SEG based headquarters in a secure multi-story historic building in downtown Milwaukee, La Macchia Group was hired to perform a market analysis of whether or not to relocate to a more convenient location. La Macchia Group performed an in-depth market analysis and recommended relocation to position itself convenient to a large under-banked market. This relocation has placed Empower Credit Union in one of the highest possible denominators of existing member convenience.
The new 10,260-square-foot open concept facility exposes members to recent technology in financial services. Unique touch screen kiosks allow members to independently obtain product and service information. The building also features several green aspects including a geothermal heating and cooling system and light harvesting.
Custom branded imagery designed by La Macchia Group is incorporated throughout the entire space, including an impactful digital wall covering that spans the width of an entire wall. A unique, dramatically lit ‘Energy Passage’ was designed to evoke feelings of power, movement and energy to appeal to Wisconsin Energy employees/members as well as to embody the Credit Union’s tagline, “Empower Yourself,” which was created by La Macchia Group.
We selected La Macchia Group because of their experience and attention they paid to our unique situation. Each step was manageable, allowing us to focus on our operations. The end result is a wonderful building in a great location that meets our members’ needs.
- JENNIFER SCHILLING, PRESIDENT/CEO, EMPOWER CREDIT UNION