Financial Plus Credit Union was looking to build a new branch in the Des Moines area and increase accessibility for its members. Studies showed that the membership base of Financial Plus was slowly shifting farther away from its current location as the surrounding market evolved over the years.
A new site was identified in a highly trafficked retail corridor that would give the credit union the best access to not only its existing membership base, but to its potential market as well.
Since moving into a new and accessible area, the credit union knew that it would need a design that reflected its brand image and draw people in. La Macchia Group is no stranger to working with financial brands and making sure its identity comes across very strong in the physical space.
Now, Financial Plus Credit Union's new branch office is settled in a new community and is set to grow its membership.
We are extremely pleased to have selected La Macchia Group to create our latest branch. They took the time to learn who we are, our future objectives, and about our community. Their team of experts helped us translate these factors into a branch that not only communicates our external brand to the community but helps us deliver our mission to all who step inside. It is without hesitation that I recommend La Macchia Group's services and the value that they provide.
- DAVE CALE, PRESIDENT/CEO, FINANCIAL PLUS CREDIT UNION