FINANCIALEDGE CREDIT UNION - MAIN OFFICE

KEY INFO

• Location:
Bay City, Michigan

• Type: Credit Union
• Size: 6,200 sq. ft.

SERVICES PROVIDED

  • Strategic Market Analysis
  • Rebrand + Brand Integration
  • Programming, Architectural & Interior Design, Equipment & Furniture
  • Construction Management, Cost Estimating & Bidding

SUMMARY

FinancialEdge Credit Union was looking to create a unified branded identity within their branches at Euclic Avenue and Sherman Street and they engaged La Macchia Group to assist. La Macchia Group designed a new logo to repurpose and modernize their brand. The subsequent interior remodel focused heavily on energizing the lobby's look and feel to better appeal to the next generation of credit union members. Incorporating the use of teller pods, zone seating and a kids area helped revamp the lobby and create a more inviting environment. Brand colors were merged into the ceiling of the two-story towers at Euclid Avenue, creating a visual that adds interest and creates awareness of the other service areas in the building.

Features

  • Build: Remodel/Transformation
  • Install: Teller Pods
  • Add'tl Service: Rebrand
  • Add'tl Service: Market Study
  • Experience: Drive-thru
  • Experience: Kid's Area
  • Experience: Community Room

We engaged La Macchia Group to study our market and make specific recommendations on our branching. They helped to redesign our logo and define a new branded identity that resonates with our membership. La Macchia Group then designed and constructed simultaneous live remodels at two of our locations, integrating a new branded identity while meeting our budget.

- JEREMY COBERLEY, PRESIDENT/CEO, FINANCIALEDGE COMMUNITY CREDIT UNION

SEE HOW THE WHOLE PROJECT TURNED OUT…