--- title: Greater Iowa Credit Union description: La Macchia Group partnered with another Iowa-based credit union to help grow its member base by entering into a new market to serve. image: https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/1a-21.jpg --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![1a-21](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/1a-21.jpg) ![4a-8](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/.Old%20Projects/4a-8.jpg) # GREATER IOWA CREDIT UNION ### KEY INFO **• Location:** West Des Moines, Iowa **• Type:** Credit Union **• Size:** 5,000 sq. ft. ### SERVICES PROVIDED - Strategic Market Analysis, Site Selection, Real Estate Procurement - Brand Touchpoint Integration - Space Planning, Architectural & Interior Design, Equipment & Furniture - Construction Management, Cost Estimating & Bidding ## SUMMARY Greater Iowa Credit Union, a community credit union serving members throughout Iowa, was looking to continue its impressive growth while enhancing its sales and service culture.  They hired La Macchia Group to analyze their existing facilities and markets, and make recommendations as to the best markets to target that fit their strategic direction.  La Macchia Group identified a market in West Des Moines that fit culturally and demographically with what the credit union was seeking and went to work identifying the perfect site.  Through exhaustive research and phone calls, La Macchia Group was able to negotiate and secure an operating bank branch at the highly visible intersection of 22nd Street and Westown Parkway. La Macchia Group then went to work transforming the outdated 1970s structure to the brand and vision La Macchia Group and the credit union were creating.  The building was designed with a contemporary glass and steel roof line, juxtaposed against natural, timeless brick and stone on the exterior.   Walk in the door and members experience a lobby with an abundance of natural light featuring a variety of innovative service offerings.  These include four plasma screens running community news and promotional offerings, self serve ATM and coin counter, and features a member resource center with touch screen computers to explore while enjoying a cup of freshly brewed coffee. ### Features - Build: Remodel/Transformation - Add'tl Service: Market Study - Experience: Drive-thru > A lot of people can build facilities, but not everyone can pinpoint markets the way La Macchia Group can...By La Macchia Group ensuring Greater Iowa Credit Union’s corporate identity, a defined brand came through. > > ###### - SHAZIA MANUS, FORMER PRESIDENT, GREATER IOWA CREDIT UNION ![4a-8](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/.Old%20Projects/4a-8.jpg) View of the teller lines and check desk ## SEE HOW THE WHOLE PROJECT TURNED OUT… [![Greater Iowa Front](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/1a-20.jpg?width=400&name=1a-20.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/1a-20.jpg) [![Greater Iowa seating](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/5a-5.jpg?width=400&name=5a-5.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/5a-5.jpg) [![Greater Iowa lobby](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/2a-9.jpg?width=400&name=2a-9.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/2a-9.jpg) [![Greater Iowa conference](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/ConferenceRoom_267.jpg?width=400&name=ConferenceRoom_267.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/ConferenceRoom_267.jpg) [![Greater Iowa teller desk](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/Lobby_322.jpg?width=400&name=Lobby_322.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/Lobby_322.jpg) [![Greater Iowa lobby front door](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/Lobby_284.jpg?width=400&name=Lobby_284.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Greater-Iowa-CU/Lobby_284.jpg) #### RELATED PROJECTS ![1a-9](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Alliant-CU/1a-9.jpg) [ALLIANT CREDIT UNION ](https://www.lamacchiagroup.com/projects/alliant-credit-union) ![1a-1](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Ascentra-CU-Bettendorf/1a-1.png) [ASCENTRA CREDIT UNION - BETTENDORF ](https://www.lamacchiagroup.com/projects/ascentra-credit-union-bettendorf) ![IMG_2242-Comp-2](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Iowa%20Projects/IA_Collins_Community_Credit_Union_/IMG_2242-Comp-2.png) [COLLINS COMMUNITY CREDIT UNION ](https://www.lamacchiagroup.com/projects/collins-community-credit-union) [**](https://www.lamacchiagroup.com/portfolio/greater-iowa-credit-union#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)