Greater Iowa Credit Union, a community credit union serving members throughout Iowa, was looking to continue its impressive growth while enhancing its sales and service culture. They hired La Macchia Group to analyze their existing facilities and markets, and make recommendations as to the best markets to target that fit their strategic direction. La Macchia Group identified a market in West Des Moines that fit culturally and demographically with what the credit union was seeking and went to work identifying the perfect site. Through exhaustive research and phone calls, La Macchia Group was able to negotiate and secure an operating bank branch at the highly visible intersection of 22nd Street and Westown Parkway.
La Macchia Group then went to work transforming the outdated 1970s structure to the brand and vision La Macchia Group and the credit union were creating. The building was designed with a contemporary glass and steel roof line, juxtaposed against natural, timeless brick and stone on the exterior. Walk in the door and members experience a lobby with an abundance of natural light featuring a variety of innovative service offerings. These include four plasma screens running community news and promotional offerings, self serve ATM and coin counter, and features a member resource center with touch screen computers to explore while enjoying a cup of freshly brewed coffee.
A lot of people can build facilities, but not everyone can pinpoint markets the way La Macchia Group can...By La Macchia Group ensuring Greater Iowa Credit Union’s corporate identity, a defined brand came through.
- SHAZIA MANUS, FORMER PRESIDENT, GREATER IOWA CREDIT UNION