Looking to bring their new brand to life, Simplicity Credit Union, formerly known as Central City Credit Union, reached out to La Macchia Group to help infuse their new look into their branches. La Macchia Group was tasked with designing a space at the Marshfield location that showcased the new brand and provided an efficient space-planned layout for their members.
Queuing was an important feature to the space planning that was accomplished by incorporating strategically placed flooring materials and installing marketing kiosks throughout the space. The traditional teller line was eliminated in the new design to allow for the use of modern teller pods, which complement the new branded identity of Simplicity. Adding to the branded environment, La Macchia Group refaced the center column of the branch to include the seven facets that encompass the new brand. An iPad station and coffee bar were installed including an updated area for children.