Town Bank had a unique opportunity to expand their market and increase their customer base by partnering with Marquette University. The Town Bank team brought in experts from La Macchia Group and with a well-rounded partnership, were able to meet customers where they live, work and go to school all in one place.
Considering collegiate pride and location on campus, the Marquette blue was integrated as an accent color while still using finishes from prior Town Bank remodels to maintain connectivity. While updating this location was simple and quick, it was extremely important to Town Bank to enhance its footprint within the heart of campus, and having a more modern look would help attract a younger demographic.
Since the overall footprint of this branch is less than 800 square feet, La Macchia Group’s design team decided to use light modern finishes and bright field colors with darker casework accents to ground the space. This branch also features large monitors that can display marketing material, as well as project the Marquette games for entertainment purposes. An exterior ATM was also installed with easy accessibility in mind, considering this locations' high visibility with customers always on the go.
When we decided to expand, we looked for a specialist that understands our business. And the best decision we made was to hire the folks at La Macchia. La Macchia Group has been instrumental in helping us with all of our branding issues. From market research and site acquisition to design and construction, La Macchia has worked with us every step of the way to make the right choices. They are truly experts.
- JAY MACK, PRESIDENT & CEO, TOWN BANK