Williamstown Bank's second project with La Macchia Group, located in the southern region of Parkersburg, West Virginia is a free-standing branch. An area that was underserved in the banking industry, Williamstown saw the opportunity to make a large impact on their community, and took it.
From previous projects, the teams knew exactly what Williamstown Bank's customers were drawn to. Including ITMs and The Giving Cup in this location as well not only contributes to a strong brand presence, but allows customers a feeling of continuity across locations.
While updating Williamstown Bank's brand was important, it was equally important to stay true to their values. The La Macchia Group team kept the same green colors and name, providing a new look to the same trusted community bank. The new branding includes a tagline that explains the primary goal that Williamstown Bank works toward every day, showing people what banking can be.
We partnered with La Macchia Group not only because of their industry experience, but also because we wanted a look and design that would help differentiate Williamstown Bank in a way that shows our commitment to both innovation and community.
- SHARON ANDERSON, PRESIDENT AND CEO, WILLIAMSTOWN BANK