WILLIAMSTOWN BANK - SOUTH PARKERSBURG

Williamstown Bank's second project with La Macchia Group, located in the southern region of Parkersburg, West Virginia is a free-standing branch. An area that was underserved in the banking industry, Williamstown saw the opportunity to make a large impact on their community, and took it.

From previous projects, the teams knew exactly what Williamstown Bank's customers were drawn to. Including ITMs and The Giving Cup in this location as well not only contributes to a strong brand presence, but allows customers a feeling of continuity across locations.

• Interactive Teller Machines (ITMs) and flexible meeting spaces were installed in lieu of traditional teller lines. This allows bankers to interact with their customers in a more casual and inviting space and on more value-added engagements.  Simple deposits and withdrawals can be handled with ease by an ITM, with staff there to encourage new users as needed.
• To continue encouraging community engagement, Williamstown Bank opened a coffee shop inside their branch. While not an entirely new concept to retail banking, The Giving Cup stands out because all proceeds are donated to local charities. A high-end coffee machine, delicious baked goods and a professional barista make this a truly unique experience.

• Build: New Construction
• Add'tl Service: Vivalociti
• Experience: Coffee Shop/Café
• Experience: Branding

While updating Williamstown Bank's brand was important, it was equally important to stay true to their values. The La Macchia Group team kept the same green colors and name, providing a new look to the same trusted community bank. The new branding includes a tagline that explains the primary goal that Williamstown Bank works toward every day, showing people what banking can be.

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