Wright-Patt Credit Union has one of the more unique brand stories of all the partners La Macchia Group has worked with, making it an exciting challenge to bring to life in their branch network. The credit union was founded in the early 1930’s by a group of people helping a struggling co-worker and his family. Simple donations helped him get through hard times and eventually a fund was created to help any fellow co-workers that may find themselves in need. What was once a shoebox full of money evolved into today’s Wright-Patt Credit Union. The slogan "We're here for you" takes on a deeper meaning for Wright-Patt employees and members.
Wright-Patt moved to their newest location in Upper Arlington, Ohio after having operated out of a smaller space nearby for many years. They sought a new location with greater visibility and found the perfect space. La Macchia Group was brought on board to transform what was once a well-situated pharmacy into a clean and inviting branch with strong brand expression.
To highlight their brand on the exterior, La Macchia Group incorporated Wright-Patt's signature navy-blue color on the tall panels of the building. Upon entering, guests are immediately welcomed by the vision and mission statement in the vestibule. This is reinforced within the lobby, where large dimensional lettering says, “Welcome to Your Credit Union Upper Arlington”. In addition, local landmark images surround visitors on every wall, to celebrate the community. Client testimonials are displayed on posters within each of the private offices to reinforce the level of service each member can expect. Lastly, an image of the original pharmacy building is displayed within the lobby to honor the history of the building and the caregiving attitude Wright-Patt CU embodies.
This new branch design is the first of many projects in Wright-Patt's evolution of their member centers and will be site-specifically adapted to other projects throughout Ohio. Curated, branded elements will be utilized to provide consistency throughout the branch network, while allowing the landmark images to change to reflect each location’s community.
La Macchia Group looks forward to helping Wright-Patt CU continue to expand their brand presence throughout Columbus, Ohio.
La Macchia Group is a great partner for Wright-Patt Credit Union! They incorporated the unique needs of our members in the design and helped our brand stand out in a crowd of competitors. Our newest location is welcoming, community-oriented, vibrant, and open. We are pleased with the new design and thankful for La Macchia Group.
- TAMMY JONES, REGIONAL DIRECTOR, COLUMBUS MEMBER CENTER OPERATIONS WRIGHT-PATT CREDIT UNION