STATE OF THE FINANCIAL CONSUMER: 2025 ANNUAL REPORT

La Macchia Group’s annual survey captures real customer perspectives to reveal evolving banking behaviors, expectations, and opportunities for growth.

Whitepaper: Banking on Your Brand

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FI Report Cover (1)

Financial Consumer Trends: Behavior & Preferences

We jump into the consumer's mind to unlock valuable insights

Get the answers to key questions like why consumers choose their primary financial institution, what makes them switch, insights into interactions, and what they expect from their local branch.