--- title: "New Case Study: Strategic Branch Planning" description: Santa Cruz Community Credit Union, a California-based Credit Union, had established a presence in the Watsonville community, however felt that their existing space wasn't meeting the standards they wanted to present to their members and their staff. Check out the case study for more! image: https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/California%20Projects/CA_Santa-Cruz-Community-CU/2018_SantaCruz_CCU/case%20study%20email%20image%202.png --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![New Case Study: Strategic Branch Planning](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/California%20Projects/CA_Santa-Cruz-Community-CU/2018_SantaCruz_CCU/case%20study%20email%20image%202.png) Share:   [** ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.lamacchiagroup.com%2Fresources%2Fnew-case-study-strategic-branch-planning)  [** ](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.lamacchiagroup.com%2Fresources%2Fnew-case-study-strategic-branch-planning) # New Case Study: Strategic Branch Planning [by La Macchia Group](https://www.lamacchiagroup.com/resources/author/la-macchia-group) **Watsonville, CA --** [Santa Cruz Community Credit Union](https://www.lamacchiagroup.com/our-work/santa-cruz-community-credit-union) truly is an organization started by the people for the people. In 1977, a group of citizens identified a need for a community-focused financial institution, an organization dedicated to improving the quality of life for everyone no matter what their economic status. From these humble beginnings, when money was literally kept in a cigar box, to today, they have maintained their commitment to promoting positive social and economic change and have grown to serve over 10,000 members. This commitment to growth, a high level of service and supporting the community led Santa Cruz CCU to a partnership with La Macchia Group. They had established a presence in the Watsonville area, yet they felt their existing space was not an inspiring workplace and didn’t truly connect with their members. To overcome this, they leased a new retail space - the storefront of a major retail strip mall, adjacent to a grocery store. They wanted a partner who could help them create a branded environment with forward-thinking member service, a team that could deliver an exceptional retail experience. [![Click for the case study](https://no-cache.hubspot.com/cta/default/2479702/f8772cf3-f9df-459d-936c-8564a5bf64bf.png)](https://cta-redirect.hubspot.com/cta/redirect/2479702/f8772cf3-f9df-459d-936c-8564a5bf64bf) ### SUBSCRIBE TO OUR BLOG SIGN UP × ## RELATED RESOURCES [![](https://www.lamacchiagroup.com/hubfs/iStock-1416833488.jpg)](https://www.lamacchiagroup.com/resources/why-community-financial-institutions-reign-main-street) Design / Build, Resources Why Community Financial Institutions Continue To Reign Main Street In many ways, community banks and credit unions have been the lifeblood of small towns across the... 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[Read more](https://www.lamacchiagroup.com/resources/what-this-credit-union-project-revealed-about-the-future-of-banking) [**](https://www.lamacchiagroup.com/resources/new-case-study-strategic-branch-planning#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)