A Credit Union Rebrand Story: Dowagiac Credit Union

by La Macchia Group

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DOWAGIAC, MICHIGAN --  Dowagiac Area Federal Credit Union was seeking a complete brand and identity refresh that would serve and promote the company’s aspirations for future growth. La Macchia Group, a national comprehensive consulting design-build firm, was commissioned to create the new lifestyle brand identity. They were tasked to research and find the right design solution, both in terms of the visual identity as well as the creative direction, to create a unique, sustainable financial brand to grow awareness and attract a diverse younger market while remaining true to their founding members.

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