Creating a Resonating Brand

AUSTIN, MINNESOTA - Creating a brand is never an easy process. Designing a logo that represents a financial facility and resonates with the members adds to the challenge. Accentra Credit Union, a Minnesota based credit union, reached out to La Macchia Group to help them establish a new, modern brand with two major goals in mind:

1. To create a new logo that will resonate with their current members and hold meaning

2. To offer a modern, attractive, and approachable look to target new markets

After La Macchia Group's thorough brand discovery phase, certain attributes were discovered that resonated strongest with Accentra's target audience. These attributes included a logo that represented TRUST, FRIENDSHIP, and PARTNERSHIP; could stand alone and hold meaning with the audience; and would embody a fresh, relevant, simple feel.