Strategic Partnership Supports Landmark CU's Long-Term Growthby Nina Penson
Having a knowledgeable and supportive force behind any business gives it the right tools to navigate complex situations, make the right calls, and support the communities that help it thrive. However, finding and vetting a well-rounded partner that will bring the right subject-matter expertise and a unique skill set to the table is not an easy task, but necessary when success is top of mind.
La Macchia Group focuses on helping clients achieve long-term, sustainable growth, growing and changing with the times. These qualities are what Landmark Credit Union wanted from a business partner when looking to begin network expansion in 2008. Now, this 12-years-and-counting partnership has helped Landmark grow to 34 branches that serve over 367,000 members across Wisconsin and northern Illinois. Incredible growth like this doesn't happen overnight, knowing when to pivot and where to prioritize the focus is critical for any multi-year plan and partnership.
In financial services, delivering on what consumers of the future want means taking significant steps towards innovation and recognizing where retail design trends are going. This is and continues to be, the approach that the Landmark-La Macchia partnership takes in attracting new members and increasing brand awareness among Gen Z and Millennials. This growing segment of consumers is on the go, traveling from one place to the next and generally in a hurry. As a result, if a building design doesn’t pull them in and create curiosity from the get-go, there’s a possibility of this demographic missing out on what’s offered inside.
“When I think back on the partnership we’ve established with Landmark, seeing the evolution of the branch to better serve their members has done incredibly well for them. From 2008 to now, the branch has evolved, but Landmark’s commitment to their members and La Macchia’s commitment to Landmark has not changed.”
- Dave Throndson, Senior Vice President of Sales, La Macchia Group
With a new target audience in mind, the next evolution of the Landmark branch was born, including a complete revamp of the building architecture, reflected in a new prototype design that has been scaled and applied across 6 new markets from 2016 into 2021.
What is a prototype?
In architectural design, a prototype allows for quick and seamless integration of a new facility to a growing network of locations.
Landmark Credit Union discussed the idea of developing a consistent look with La Macchia Group so that it could not only stay ahead of its competition but show members and prospects that it has a sense of design elegance.