--- title: Allegan Credit Union description: La Macchia Group rebranded Allegan CU, winning them a CUNA Diamond Award for branding and creative excellence in 2017. image: https://www.lamacchiagroup.com/hubfs/IMG_6981%20(1).jpg --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![1a-1](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/1a-1.jpg) ![2a](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/2a.jpg) # ALLEGAN CREDIT UNION ### KEY INFO **• Location:** Allegan, Michigan **• Type:** Credit Union **• Size:** 7,500 sq. ft. ### SERVICES PROVIDED - Strategic Market Analysis - Rebrand + Brand Integration - Space Planning, Architectural & Interior Design, Equipment & Furniture - Construction Management, Cost Estimating & Bidding ## SUMMARY ![Website award post-01](https://www.lamacchiagroup.com/hs-fs/hubfs/Website/Logos/Award_Logos/Website%20award%20post-01.png?width=306&name=Website%20award%20post-01.png) #### Rebrand/New Corporate Identity Established in 1945, Allegan Credit Union had grown with its membership base throughout the years as the city’s only credit union. CEO Billie McClellan recognized the need for the credit union to appeal to a younger demographic in order to grow loans and add new members.  To accomplish this, Allegan Credit Union partnered with La Macchia Group to create a new brand identity and in-branch experience that resonated more with its membership, the foundation of this being a new logo and tagline “growing with you”. ![Allegan_Logo](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/Allegan_Logo.png?width=400&name=Allegan_Logo.png) In addition to the new logo and new tagline, La Macchia Group developed a refreshed branded identity with the goal of reflecting the friendly, peer-to-peer attitude of the surrounding area and the casual next-door neighbor culture of the credit union. Warm, sunkissed colors of the brand's color palette recall the local landscape, and are utilized throughout the interior finishes to create an environment that is attractive to young and old audiences alike. This resonates with the local market, and enhances the community ties of the credit union to its local charter.   ### Features - Build: Remodel/Transformation - Install: Teller Pods - Add'tl Service: Rebrand - Add'tl Service: Market Study > La Macchia Group is a great company to partner with. The remodeling process was extremely efficient, and our new brand reflects the personality of our credit union. Any questions or concerns that I or the Board of Directors had were answered immediately. I would highly recommend using La Macchia Group for your credit union needs! > > ###### - BILLIE MCCLELLAN, RETIRED CEO, ALLEGAN CREDIT UNION ![2a](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/2a.jpg) View from behind the teller pods Local imagery and branded elements create a relaxed and friendly tone that highlight the themes of growth and exploration in the products, messaging, and dwelling areas throughout the space. ![allegan before](https://www.lamacchiagroup.com/hubfs/allegan%20before.jpg) ![1a](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/1a.jpg) ## SEE HOW THE WHOLE PROJECT TURNED OUT… [![Main lobby](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/1a-1.jpg?width=400&name=1a-1.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/1a-1.jpg) [![Teller area](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/2a.jpg?width=400&name=2a.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/2a.jpg) [![Lobby](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/5-2.jpg?width=400&name=5-2.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/5-2.jpg) [![Refreshment](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/3-2.jpg?width=400&name=3-2.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/3-2.jpg) [![Conference](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/6-2.jpg?width=400&name=6-2.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/6-2.jpg) #### RELATED PROJECTS ![FinancialEdgeEuclid_1-1](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/FinancialEdgeEuclid_1-1.jpg) [FINANCIALEDGE CREDIT UNION - MAIN OFFICE ](https://www.lamacchiagroup.com/projects/financialedge-credit-union-main-office) ![1-1](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Illinois%20Projects/IL_Illiana-Financial-Credit-Union/Chicago%20Heights/1-1.jpg) [ILLIANA FINANCIAL CREDIT UNION - CHICAGO HEIGHTS ](https://www.lamacchiagroup.com/projects/illiana-financial-credit-union-chicago-heights) ![1a-7](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Lenco-CU/1a-7.jpg) [LENCO CREDIT UNION ](https://www.lamacchiagroup.com/projects/lenco-credit-union) [**](https://www.lamacchiagroup.com/portfolio/allegan-credit-union#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)