--- title: FinancialEdge Credit Union - Main Office description: Financial Edge Credit Union - Main Office image: https://www.lamacchiagroup.com/hubfs/IMG_7539.jpg --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7539.jpg) ![Credit union teller pods](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7531-min.jpg) ![View of the entire credit union lobby](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7527-min.jpg) ![Credit union design](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7524-min.jpg) ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7576-min.jpg) ![Member resource center in a credit union](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7564-min.jpg) # FINANCIALEDGE CREDIT UNION - MAIN OFFICE ### KEY INFO **• Location:** Bay City, Michigan **• Type:** Credit Union **• Size:** 6,200 sq. ft. ### SERVICES PROVIDED - Strategic Market Analysis - Rebrand + Brand Integration - Programming, Architectural & Interior Design, Equipment & Furniture - Construction Management, Cost Estimating & Bidding ## SUMMARY FinancialEdge Credit Union was looking to create a unified branded identity within their branches at Euclic Avenue and Sherman Street and they engaged La Macchia Group to assist. La Macchia Group designed a new logo to repurpose and modernize their brand. The subsequent interior remodel focused heavily on energizing the lobby's look and feel to better appeal to the next generation of credit union members. Incorporating the use of teller pods, zone seating and a kids area helped revamp the lobby and create a more inviting environment. Brand colors were merged into the ceiling of the two-story towers at Euclid Avenue, creating a visual that adds interest and creates awareness of the other service areas in the building. ### Features - Build: Remodel/Transformation - Install: Teller Pods - Add'tl Service: Rebrand - Add'tl Service: Market Study > We engaged La Macchia Group to study our market and make specific recommendations on our branching. They helped to redesign our logo and define a new branded identity that resonates with our membership. La Macchia Group then designed and constructed simultaneous live remodels at two of our locations, integrating a new branded identity while meeting our budget. > > ###### - JEREMY COBERLEY, PRESIDENT/CEO, FINANCIALEDGE COMMUNITY CREDIT UNION ![Branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7576-min.jpg) Member lounge with private meeting spaces. ## SEE HOW THE WHOLE PROJECT TURNED OUT… [![Branch transformation](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7527-min.jpg?width=400&name=IMG_7527-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7527-min.jpg) [![Branch transformation](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7521-min.jpg?width=400&name=IMG_7521-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7521-min.jpg) [![Credit union design](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7524-min.jpg?width=400&name=IMG_7524-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7524-min.jpg) [![Credit union lounge](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7576-min.jpg?width=400&name=IMG_7576-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7576-min.jpg) [![Credit union design](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7539.jpg?width=400&name=IMG_7539.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7539.jpg) [![Member resource center](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7564-min.jpg?width=400&name=IMG_7564-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7564-min.jpg) [![Beverage station](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7516-min.jpg?width=400&name=IMG_7516-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7516-min.jpg) [![Teller pods](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7531-min.jpg?width=400&name=IMG_7531-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7531-min.jpg) [![View of credit union lounge from above](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7594-min.jpg?width=400&name=IMG_7594-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7594-min.jpg) [![Private meeting spaces for members of the credit union](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7582-min.jpg?width=400&name=IMG_7582-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7582-min.jpg) [![Ceiling details in a credit union design](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7585-min.jpg?width=400&name=IMG_7585-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Euclid/Resized%20for%20new%20website/IMG_7585-min.jpg) #### RELATED PROJECTS ![New credit union branch in Michigan](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Financial-Edge-Credit-Union/Sherman/Resized%20for%20new%20website/IMG_7615.jpg) [FINANCIALEDGE CREDIT UNION - SHERMAN BRANCH ](https://www.lamacchiagroup.com/projects/financialedge-credit-union) ![New credit union branch in Michigan](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_AAC-credit-union/Optimized%20for%20web/Exterior%20of%20building_4MP.jpg) [AAC CREDIT UNION ](https://www.lamacchiagroup.com/projects/aac-credit-union) ![Credit union rebrand in Michigan](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Michigan%20Projects/MI_Allegan-CU/IMG_6981.jpg) [ALLEGAN CREDIT UNION ](https://www.lamacchiagroup.com/projects/allegan-credit-union) [**](https://www.lamacchiagroup.com/portfolio/financialedge-credit-union-main-office#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)