IntegrUS Credit Union was growing and needed to find space to provide members and family with a good retail location. Moving into a newly acquired 2,000 sq. ft. storefront lease space highlighted their commitment to providing their members with better services, accessibility and an enhanced member experience. Having recently undergone a re-brand to refresh their look, this new environment provided the opportunity to enforce this new look through pops of branded color and imagery throughout.
One of the goals of the project was to transform the space into a gathering area for people of all ages. With their SEG based membership consisting of teachers, the design response for the space was based on creating a “teachers’ lounge”-inspired retail environment. The new branch boasts Caisse Café, an in-branch café serving gourmet coffees, specialty beverages, baked goods, and breakfast items to members and non-members alike. The café and lounge area offers free Wi-Fi access and will host various educational events and workshops for members, non-members and students throughout the year.
The branch’s interior finishes create a warm, welcoming atmosphere complimentary of the branded identity and teachers’ lounge feel. Detailed millwork throughout creates a high-end retail environment, with ceiling and floor material transitions creating distinct zones for the teller pods, café, and lounge area throughout the open-concept space.