--- title: Prime Financial Credit Union description: Prime Financial Credit Union worked with La Macchia Group on this branch project in Milwaukee, Wisconsin. image: https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9953.jpg --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![PrimeFinancial_JMP9989](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9989.jpg) ![PrimeFinancial_JMP9956](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9956.jpg) ![PrimeFinancial_JMP9944](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9944.jpg) # PRIME FINANCIAL CREDIT UNION ### KEY INFO **• Location:** Milwaukee, Wisconsin **• Type:** Credit Union **• Size:** 7.760 sq.ft. ### SERVICES PROVIDED - Brand Touchpoint Integration - Programming, Architectural & Interior Design, - Equipment & Furniture - Construction Management, Cost Estimating & Bidding ## SUMMARY ### Background For 100 years, Prime Financial Credit Union has been dedicated to giving back to their hardworking Milwaukee community. After the strategic market analysis performed during the South Milwaukee branch project, Prime Financial CU was able to better understand and reach their target demographic. This branch's open floorplan makes it easy for members to flow throughout the space, and provides privacy for transactions being completed at the teller desk. The glass offices also provide privacy for more intimate appointments, while still allowing full visibility of the lobby area. The space acts as a canvas for Prime Financial CU's strong branding. The wall behind the teller desk contains a large branded graphic, as well as the walls throughout the whole branch that include elements like the Milwaukee skyline, and the company's mission statement.   > “There are many significant decisions that La Macchia Group has been an integral part of. The analysis of our south side branch over eight years ago is now our fastest growing branch opening over one-third of all new accounts. I truly appreciate the branch studies that your team completed and the presentations for our board.” > > Christine Moczynski, Owner/CEO Prime Financial Credit Union   The before and after of Prime Financial Credit Union's lobby shows how the space given was utilized in a more efficient and welcoming way. ![lobby](https://www.lamacchiagroup.com/hubfs/lobby.jpg) ![PrimeFinancial_JMP9881](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9881.jpg) ## SEE HOW THE WHOLE PROJECT TURNED OUT… [![PrimeFinancial_JMP9953](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9953.jpg?width=400&name=PrimeFinancial_JMP9953.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9953.jpg) [![PrimeFinancial_JMP9956](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9956.jpg?width=400&name=PrimeFinancial_JMP9956.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9956.jpg) [![PrimeFinancial_JMP9989](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9989.jpg?width=400&name=PrimeFinancial_JMP9989.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9989.jpg) [![PrimeFinancial_JMP9881](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9881.jpg?width=400&name=PrimeFinancial_JMP9881.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9881.jpg) [![PrimeFinancial_JMP9968](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9968.jpg?width=400&name=PrimeFinancial_JMP9968.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9968.jpg) [![PrimeFinancial_JMP9891](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9891.jpg?width=400&name=PrimeFinancial_JMP9891.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9891.jpg) [![PrimeFinancial_JMP9920](https://www.lamacchiagroup.com/hs-fs/hubfs/PrimeFinancial_JMP9920.jpg?width=400&name=PrimeFinancial_JMP9920.jpg) ](https://www.lamacchiagroup.com/hubfs/PrimeFinancial_JMP9920.jpg) #### RELATED PROJECTS ![Main office of Heartland Credit Union in Madison Wisconsin](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Heartland-CU-Madison/NEW%20PHOTOGRAPHY/exterior_4MP.jpg) [HEARTLAND CREDIT UNION - MAIN OFFICE ](https://www.lamacchiagroup.com/portfolio/heartland-credit-union-main-office) ![Fort Community Credit Union in Fort Atkinson Wisconsin](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Fort-Community-CU/Southside%20Branch/LL207067_SL_2MP.jpg) [FORT COMMUNITY CREDIT UNION ](https://www.lamacchiagroup.com/portfolio/fort-community-credit-union-south-side) ![Compass Community CU - Member Lounge](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/California%20Projects/CA_Compass-CCU-Eureka/Compass%20Community%20CU%20-%20Member%20Lounge.jpg) [COMPASS COMMUNITY CREDIT UNION ](https://www.lamacchiagroup.com/portfolio/compass-community-credit-union-eureka) [**](https://www.lamacchiagroup.com/portfolio/prime-financial-credit-union-milwaukee#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)