For 100 years, Prime Financial Credit Union has been dedicated to giving back to their hardworking Milwaukee community. After the strategic market analysis performed during the South Milwaukee branch project, Prime Financial CU was able to better understand and reach their target demographic.
This branch's open floorplan makes it easy for members to flow throughout the space, and provides privacy for transactions being completed at the teller desk. The glass offices also provide privacy for more intimate appointments, while still allowing full visibility of the lobby area.
The space acts as a canvas for Prime Financial CU's strong branding. The wall behind the teller desk contains a large branded graphic, as well as the walls throughout the whole branch that include elements like the Milwaukee skyline, and the company's mission statement.
The before and after of Prime Financial Credit Union's lobby shows how the space given was utilized in a more efficient and welcoming way.