Finding success and growing membership relies on a deep understanding of the location of a branch and the markets it serves. While Prime Financial Credit Union was built on serving the financial needs of the diverse Milwaukee community, they needed to take a closer look at how the demographics in their branch locations were changing and how to position themselves to best serve existing and potential members. They needed direction, and the La Macchia Group team used its in-depth market analysis to provide them with guidance. By understanding the demographics of each branch location, including the potential with the Hispanic community at the South Branch, La Macchia Group helped PFCU understand how to better reach their target members with messaging and building solutions that embody their brand.
More Than a Bilingual Branch
Prime Financial Credit Union had been working with La Macchia Group for many years. I have always respected their organization and thought highly of their team. They aren’t just designing and constructing buildings in the credit union world. They are immersed in the industry and care about what is best for credit unions.
- COLLEEN JAKUBOWSKI, COO, PRIME FINANCIAL CREDIT UNION