--- title: Simplicity Credit Union description: After doing a series of branch projects with La Macchia Group, this Wisconsin based credit union remodeled its third one to stay ahead of the competition. image: https://www.lamacchiagroup.com/hubfs/5995_2576_160613%20(1).jpg --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_9261_160613-min.jpg) ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2518_160613-min.jpg) ![Credit union design](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2605_160613-min.jpg) ![Teller pods](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2564_160613-min.jpg) ![Check desk](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2538_160613-min.jpg) # SIMPLICITY CREDIT UNION ### KEY INFO **• Location:** Marshfield, Wisconsin **• Type:** Credit Union **• Size:** 13,000 sq. ft. ### SERVICES PROVIDED - Strategic Market Analysis - Brand Touchpoint Integration - Programming, Architectural & Interior Design, Equipment & Furniture - Construction Management, Cost Estimating & Bidding ## SUMMARY Looking to bring their new brand to life, Simplicity Credit Union, formerly known as Central City Credit Union, reached out to La Macchia Group to help infuse their new look into their branches. La Macchia Group was tasked with designing a space at the Marshfield location that showcased the new brand and provided an efficient space-planned layout for their members. Queuing was an important feature to the space planning that was accomplished by incorporating strategically placed flooring materials and installing marketing kiosks throughout the space. The traditional teller line was eliminated in the new design to allow for the use of modern teller pods, which complement the new branded identity of Simplicity. Adding to the branded environment, La Macchia Group refaced the center column of the branch to include the seven facets that encompass the new brand. An iPad station and coffee bar were installed including an updated area for children. ### Features - Build: Remodel/Transformation - Install: Teller Pods - Install: ITMs - Experience: Tech Bar ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2532_160613-min.jpg) Interior architecture done by the La Macchia Group design team. ![20150928_150642](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/20150928_150642.jpg) ![interior-13](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/interior-13.png) ## SEE HOW THE WHOLE PROJECT TURNED OUT… [![Credit union renovation](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_9261_160613-min.jpg?width=400&name=5995_9261_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_9261_160613-min.jpg) [![Credit union design](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2518_160613-min.jpg?width=400&name=5995_2518_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2518_160613-min.jpg) [![Modern credit union design](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2631_160613-min.jpg?width=400&name=5995_2631_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2631_160613-min.jpg) [![Interior design of a credit union](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2532_160613-min.jpg?width=400&name=5995_2532_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2532_160613-min.jpg) [![Welcome desk at the credit union](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2538_160613-min.jpg?width=400&name=5995_2538_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2538_160613-min.jpg) [![Credit union member lounge](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2605_160613-min.jpg?width=400&name=5995_2605_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2605_160613-min.jpg) [![Member lounge](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2592_160613-min.jpg?width=400&name=5995_2592_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2592_160613-min.jpg) [![Teller pods](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2564_160613-min.jpg?width=400&name=5995_2564_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2564_160613-min.jpg) [![Casework and interior branding](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2662_160613-min.jpg?width=400&name=5995_2662_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2662_160613-min.jpg) [![iPad station in a credit union](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2640_160613-min.jpg?width=400&name=5995_2640_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2640_160613-min.jpg) [![Interior branding in the corridor](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2701_160613-min.jpg?width=400&name=5995_2701_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2701_160613-min.jpg) [![Private office to meet with members one on one at the credit union](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2614_160613-min.jpg?width=400&name=5995_2614_160613-min.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Marshfield/5995_2614_160613-min.jpg) #### RELATED PROJECTS ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Stevens%20Point/Resized%20for%20new%20website/6263_2711_171026.png) [SIMPLICITY CREDIT UNION - STEVENS POINT ](https://www.lamacchiagroup.com/portfolio/simplicity-credit-union-stevens-point) ![Credit union design](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/Plover/Resized%20for%20new%20website/6263_2767_171026-min.jpg) [SIMPLICITY CREDIT UNION - PLOVER ](https://www.lamacchiagroup.com/portfolio/simplicity-credit-union-plover) ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Fort-Community-CU/Mortgage%20Lending%20Center/Resized%20for%20new%20website/LJL05500-min.jpg) [FORT COMMUNITY CREDIT UNION ](https://www.lamacchiagroup.com/portfolio/fort-community-credit-union-mortgage-lending-center) [**](https://www.lamacchiagroup.com/portfolio/simplicity-credit-union#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)