Unlocking Success: Key Elements of a Market Analysis

Every real estate project should begin with a strategic market analysis. This analysis is a powerhouse report and plays a vital role in ensuring the right project is in the right location at the right time. Wondering what goes into a strategic market analysis? Here are the critical elements of the analysis that can set you up for a significant return on your real estate investment.

Key elements of a strategic market analysis include:

1. Understanding the market and the economy.

As we’ve seen most recently with gas prices and inflation, market demographics and economic trends matter. GIS-driven demographic and economic analyses are a critical way to uniquely position yourself to understand how economic changes will impact your institution and your future plans.

2. Analyzing transactional data.

Do not overlook the data you already have at your fingertips. If your real estate partner has the right tools and know-how, sharing transactional data will unlock the ability to analyze coverage, concentration and gaps and use it to inform your path forward. 

However, be sure to share your data with caution. If you are sharing transactional data with a partner, they must have the right tools in place to keep your information safe. Ask a potential partner if they’ve undergone a SOC 2 audit to make sure your data will be safe. La Macchia Group and Vivalociti are SOC2 certified, which means your data is protected to the highest level of security. Our rigorous standards for data security, availability, processing integrity, confidentiality, and privacy provides our customers with the confidence that their data is safe from data breaches and meets regulatory requirements.

3. Gathering consumer feedback and perceptions.

Don’t discount qualitative data and the value it can bring. A market perception survey that collects information from local consumers can unlock the current perception of your organization and brand - as well as give you insight into the competitive landscape. This information can round out an assessment of the impact of your brand, your branch(es) and ways you can strengthen them.

Partner with Experts for Maximum Impact

Do you want a trusted partner to dig into and develop actionable insights through a market analysis and then seamlessly execute against them to bring you the highest return on your investment? Talk to our team today and learn more!