--- title: "A Credit Union Rebrand Story: Dowagiac Credit Union" description: Dowagiac Credit Union, a Michigan-based financial institution, partnered with La Macchia Group to revitalize their corporate identity and brand. --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) Share:   [** ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.lamacchiagroup.com%2Fpartner-stories%2Fa-credit-union-rebrand-story-dowagiac-credit-union)  [** ](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.lamacchiagroup.com%2Fpartner-stories%2Fa-credit-union-rebrand-story-dowagiac-credit-union) # A Credit Union Rebrand Story: Dowagiac Credit Union [by La Macchia Group](https://www.lamacchiagroup.com/partner-stories/author/la-macchia-group) ![IMG_4920 - before](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Michigan%20Projects/MI_DowagiacFCU/IMG_4920%20-%20before.png?width=471&name=IMG_4920%20-%20before.png) **DOWAGIAC, MICHIGAN -- ** Dowagiac Area Federal Credit Union was seeking a complete brand and identity refresh that would serve and promote the company’s aspirations for future growth. La Macchia Group, a national comprehensive consulting design-build firm, was commissioned to create the new lifestyle brand identity. They were tasked to research and find the right design solution, both in terms of the visual identity as well as the creative direction, to create a unique, sustainable financial brand to grow awareness and attract a diverse younger market while remaining true to their founding members. ### [To continue Dowagiac's story, click here](https://www.lamacchiagroup.com/casestudy-dowagiac-credit-union) ### SUBSCRIBE TO OUR BLOG SIGN UP × ## RELATED RESOURCES Branding Testimonial: Allegan Credit Union [Read more](https://www.lamacchiagroup.com/partner-stories/testimonial-allegan-credit-union) [![](https://www.lamacchiagroup.com/hubfs/Campaigns%20and%20Content%20Marketing/Blog/News_Blog_Images/Texan%20Sky%20PMS%20-%20Horizontal.png)](https://www.lamacchiagroup.com/partner-stories/shamrock-federal-credit-union-embraces-the-texan-sky) Branding Shamrock Federal Credit Union Embraces the Texan Sky **DUMAS, TEXAS -- **On April 2, 2018, Shamrock Federal Credit Union announced their new name and brand... [Read more](https://www.lamacchiagroup.com/partner-stories/shamrock-federal-credit-union-embraces-the-texan-sky) Design / Build Featured Fab Facility: Andigo Credit Union **Milwaukee, Wisconsin -- ** Recently published by **[CUES](https://www.cues.org/)**, a credit union project designed and built by... [Read more](https://www.lamacchiagroup.com/partner-stories/featured-fab-facility-andigo-credit-union) [**](https://www.lamacchiagroup.com/partner-stories/a-credit-union-rebrand-story-dowagiac-credit-union#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif)