Collins Community Credit Union chose to partner with La Macchia Group in the development of a new branded prototypical branch. This new branch concept will be implemented across future facilities for the Credit Union, starting with the conversion of its Loan Production Office located in Cedar Falls, Iowa.
The design goal of the new branch was to drive member experience in a Collins Community Credit Union branded environment. The exterior of the building embodies this concept through its custom roof in the Credit Union's branded colors. By elevating the roof, ample light is permitted to enter the facility thus creating increased branded exposure from the exterior view.
From the moment a member pulls into the parking lot and enters the building, they are experience the Collins Community Credit Union brand. The interior focuses on the member journey through the space, offering greater opportunities for member relationships development. Through strategic branding and interior design, members can easily navigate the space through branded focal points such as tactile marketing and video monitors. Custom teller pods were designed to provide a more modern, retail feel along with a centralized coffee station and technology bar to increase member dwell time.
Our new Cedar Falls location was all about the branding. We wanted a space that felt welcoming, reflective of our membership today and into the future. We found that value and support in La Macchia Group.
- STEFANIE RUPERT, PRESIDENT AND CEO, COLLINS COMMUNITY CREDIT UNION