With just over 24,000 residents and a slowly growing suburban population, Mequon, Wisconsin was the perfect place for Landmark Credit Union to enter. Milwaukee’s north shore has continued to develop over the last ten years as many businesses entered the area and other surrounding suburbs like Brown Deer, Bayside, Fox Point and Glendale – and where there is business growth, population increases. With the median age being 47 years old in Mequon, it’s likely that many mature families live in this Milwaukee suburb with a need for a variety of things to do throughout the year. Luckily, there is plenty to do in the immediate area and with Lake Michigan being so close, Wisconsin summers are never dull.
Amidst plenty of retail, restaurant and commercial business activity, the Mequon branch office sits nicely along North Port Washington Road making it visible to any passerby. The location of this branch is also half of a mile from highway 43’s exit ramp making it easily accessible and convenient for anyone on the go.
Landmark Credit Union is brilliantly strategic about where it deploys branches when it comes to new markets. It chooses sites carefully, knowing exactly where it can do well and in which neighborhood. Its newest branch locations are prime examples of that:
Landmark Credit Union’s Mequon branch follows the credit union’s prototype branch design and includes key amenities such as private offices for lending and other more involved transactions, three drive-thru lanes and a deposit-taking ATM. For added flexibility and helpful service to members, this branch offers the ability to book appointments online for more complex transactions. These amenities truly make this the full-service branch the Mequon community needs.
Brick-and-mortar is an important part of Landmark Credit Union’s branching strategy and method of building brand awareness. Being a larger institution that services many different types of individuals, families and commercial business clients, growth is important and staying competitive in a very complex financial services market is critical. However, the success of Landmark Credit Union is evident as it has grown to 35 locations with over 800 employees that serve 370,000+ members today.
As Landmark Credit Union continues to expand throughout greater Milwaukee, its future endeavors will eventually take a step up in the way it delivers service, interacts with members and in the products it offers. The constant evolution in financial services will continue to challenge financial leaders in how they think, requiring them to think outside the box. Where will the evolution of the branch go next?