--- title: Prime Financial Credit Union - South Branch description: Prime Financial Credit Union | Milwaukee, WI | Reaching diverse markets through branded environments. image: https://www.lamacchiagroup.com/hubfs/LJL_7593-HDR2.jpg --- [![1_](https://www.lamacchiagroup.com/hs-fs/hubfs/1_.png?width=120&height=37&name=1_.png) ![icon3-2](https://www.lamacchiagroup.com/hubfs/icon3-2.png) ](https://www.lamacchiagroup.com/) [![1](https://www.lamacchiagroup.com/hs-fs/hubfs/1.png?width=120&height=37&name=1.png) ![icon1-1](https://www.lamacchiagroup.com/hubfs/icon1-1.png) ](https://vivalociti.lamacchiagroup.com/) [![Logo w Tag - Color@300x (1)](https://www.lamacchiagroup.com/hs-fs/hubfs/Logo%20w%20Tag%20-%20Color@300x%20(1).png?width=248&height=73&name=Logo%20w%20Tag%20-%20Color@300x%20(1).png "Logo w Tag - Color@300x (1)")](https://www.lamacchiagroup.com/) ![Credit union lobby](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/lounge%20area_4MP.jpg) ![Private offices](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/private%20offices_4MP.jpg) ![Credit union lobby](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/beverage%20station_4MP.jpg) ![Credit union teller lines](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/teller%20lines_4MP.jpg) # PRIME FINANCIAL CREDIT UNION - SOUTH BRANCH ### KEY INFO **• Location:** Milwaukee, Wisconsin **• Type:** Credit Union **• Size:** 2,400 sq. ft. ### SERVICES PROVIDED - Strategic Market Analysis - Brand Integration - Programming, Architectural & Interior Design, Equipment & Furniture - Construction Management, Cost Estimating & Bidding ## SUMMARY Finding success and growing membership relies on a deep understanding of the location of a branch and the markets it serves. While Prime Financial Credit Union was built on serving the financial needs of the diverse Milwaukee community, they needed to take a closer look at how the demographics in their branch locations were changing and how to position themselves to best serve existing and potential members. They needed direction, and the La Macchia Group team used its in-depth market analysis to provide them with guidance. By understanding the demographics of each branch location, including the potential with the Hispanic community at the South Branch, La Macchia Group helped PFCU understand how to better reach their target members with messaging and building solutions that embody their brand. ### Features - Build: Remodel/Transformation - Add'tl Service: Market Study **More Than a Bilingual Branch**  - Bilingual messaging - Modern teller line - Ample natural light - Refreshed signage   > Prime Financial Credit Union had been working with La Macchia Group for many years. I have always respected their organization and thought highly of their team. They aren’t just designing and constructing buildings in the credit union world. They are immersed in the industry and care about what is best for credit unions. > > ###### - COLLEEN JAKUBOWSKI, COO, PRIME FINANCIAL CREDIT UNION ![PRIME FINANCIAL CREDIT UNION - south branch](https://www.lamacchiagroup.com/hubfs/PRIME%20FINANCIAL%20CREDIT%20UNION%20-%20south%20branch.png) ## SEE HOW THE WHOLE PROJECT TURNED OUT… [![Credit union branch transformation](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/exterior%20and%20front%20entrance_4MP.jpg?width=400&name=exterior%20and%20front%20entrance_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/exterior%20and%20front%20entrance_4MP.jpg) [![Credit union lobby](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/lounge%20area_4MP.jpg?width=400&name=lounge%20area_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/lounge%20area_4MP.jpg) [![Credit union teller lines](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/teller%20lines_4MP.jpg?width=400&name=teller%20lines_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/teller%20lines_4MP.jpg) [![Private offices](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/private%20offices_4MP.jpg?width=400&name=private%20offices_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/private%20offices_4MP.jpg) [![Member lounge area](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/lounge_4MP.jpg?width=400&name=lounge_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/lounge_4MP.jpg) [![Beverage station](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/beverage%20station_4MP.jpg?width=400&name=beverage%20station_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/beverage%20station_4MP.jpg) [![Drive-thru](https://www.lamacchiagroup.com/hs-fs/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/drive-thru_4MP.jpg?width=400&name=drive-thru_4MP.jpg) ](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Oklahoma%20Branch/Resized%20photos%20for%20site/Resized%20again%20for%20new%20website/drive-thru_4MP.jpg) #### RELATED PROJECTS ![Credit union teller lines](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_PrimeFinancial-Credit-Union/Milwaukee%20Branch/PFCU_Downtown_2.jpg) [PRIME FINANCIAL CREDIT UNION - MILWAUKEE ](https://www.lamacchiagroup.com/projects/prime-financial-credit-union) ![Compass Community CU - Exterior](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/California%20Projects/CA_Compass-Community%20-%20CU/Eureka/Compass%20Community%20CU%20-%20Exterior.jpg) [COMPASS COMMUNITY CREDIT UNION ](https://www.lamacchiagroup.com/portfolio/compass-community-credit-union-eureka) ![Credit union branch transformation](https://www.lamacchiagroup.com/hubfs/.Portfolio_Master/Wisconsin%20Projects/WI_Simplicity_CU/5995_2576_160613.jpg) [SIMPLICITY CREDIT UNION ](https://www.lamacchiagroup.com/portfolio/simplicity-credit-union) [**](https://www.lamacchiagroup.com/portfolio/prime-financial-credit-union-south-branch#top) ![footer logo](https://www.lamacchiagroup.com/hubfs/footer%20logo.png "footer logo") MAIN OFFICE 157 North Milwaukee Street Milwaukee, WI 53202 phone: 414.223.4400 fax: 414.223.4488 Follow us: - [**](http://www.facebook.com/pages/La+Macchia+Group/116185245218541) - [**](http://www.linkedin.com/company/la-macchia-group) ©2026 La Macchia Group, Inc. ![](https://px.ads.linkedin.com/collect/?pid=4027404&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2479702.fs1.hubspotusercontent-na1.net/hubfs/2479702/embracing_diversity_%2B_making_a_difference___prime_financial_credit_union%20(1080p).mp4", "dateModified" : "2025-05-06T14:05:35.087Z", "duration" : "PT1M47.819S", "height" : 1080, "name" : "embracing_diversity_+_making_a_difference___prime_financial_credit_union (1080p)", "thumbnailUrl" : "https://2479702.fs1.hubspotusercontent-na1.net/hubfs/2479702/embracing_diversity_%2B_making_a_difference___prime_financial_credit_union%20(1080p).mp4/medium.jpg?t=1746540335087", "uploadDate" : "2023-06-19T18:16:26.094Z", "width" : 1920 } ```