Compass Community Credit Union was looking to expand beyond their corporate office and provide more conveniences to their membership. As a part of their growth initiative, they looked to open a location in Arcata and another location in Eureka to better connect with the people of Humboldt county. Meanwhile, they were just finishing up a rebrand and name change that provided inspiration for the overall branch experience. The Eureka project leveraged the strategic prototype design of Arcata and La Macchia Group repurposed the existing building with minimal floor plan changes but maximum brand impact. Through thoughtful uses of the credit union’s new brand colors on both the interior and exterior of the building, Compass CCU quickly became an attractive addition to their community that produced immediate results.